By Juwon
November 11, 2026 · by Juwon Ajayi

The Beauty of Living Well

I've been obsessed with beauty since I was a kid watching my mom get ready for work.

The Beauty of Living Well

I've been obsessed with beauty since I was a kid watching my mom get ready for work. Back then, being in a pageant was the epitome of femininity (The makeup! The hair! The sequins!).

As I got older, my idea of beauty evolved. I moved to NYC to start my career as a magazine writer and discovered beauty closets so well-stocked they made Sephora look like a straight man's bathroom shelf.

At 29, my career as an esthetician started and I learned about the why behind the products and treatments. It was the first time I truly understood the power of being an educated consumer.

I turned 40 in 2026, and I can't help but feel like a beauty archaeologist at this point. I've seen (and tried) so many brands, treatments, and devices rise in popularity only to disappear into obscurity.

So, what is the fountain of youth? What should we all be buying to look beautiful?

As an expert, I can say definitively that the fountain of youth is not in a bottle.

Over the years, I've watched beauty and wellness become increasingly complicated. There's always another ingredient to investigate, a treatment to try, or a supposedly life-changing routine to adopt. I've seen that pressure in my clients, and I've felt it myself.

But what good is clear skin if we're neglecting everything else that makes us feel good? What good is a biohack if we're not living well?

Over the last decade, I've worked with clients who are wildly different. What most have in common is the desire to look good, feel good, eat good, and care for themselves.

What that looks like is unique to each person. Sometimes caring for yourself involves a carefully considered skincare routine. Sometimes it involves fried plantain and a late-night cocktail.

I believe the goal is the same: to live well for as long as possible, without forgetting to enjoy ourselves along the way.

So, welcome to my website.

After more than 15 years in the beauty industry, I'm still curious, still learning, and still very much in love with what I do. This is where I'll share what I've learned, question what we're being sold, and explore the relationship between beauty, health, wellness, and longevity.

Because looking good is wonderful. But living well? That's the point.


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The Beauty of Living Well
November 11, 2026 · by Juwon Ajayi

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I've been obsessed with beauty since I was a kid watching my mom get ready for work.

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Begin with
understanding

Thoughtful care starts with a conversation.

Appointments arranged over WhatsApp.

© 2026 BY JUWON. All rights reserved.